It sometimes happens that in the field of graphic design the centuries old and well established typographical rules are allowed to be thoughtfully bent or even totally ignored as seen on this poster. The purpose is to shake up a half-awake attention of bored beholders. Let’s show them something totally utterly unexpected. Like an alarm clock that wakes us up every morning from shifting away deeper into our unremembered dreams. Good art is supposed to be remembered and what is the good design if not an artistic creation of sort.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.